Stuff That Matters Now

16 Ian McDougall: Founder, Business Genetics

8 April 2020

It’s not often I get the chance to sit down with a professional of such immense experience and wisdom as Ian McDougall. He’s spent years working in the agency world, on the international stage of Saatchi & Saatchi and others, and his stories are rich and real. Ian generously shares insights from a new research project that his company undertook on the leadership skills Gen Z need to tackle the future (super-relevant to us all, regardless of our ‘gen’!). Ian’s had a huge influence on the direction of Collective Intelligence and I’m forever grateful for his counsel. His Te Awanga Estate wine choice is on standby for him to enjoy when we’re able to connect up in person once again.

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