The Creation of Collective Intelligence 2.0

Collective Intelligence

Ladies and Gentlemen – this is an account of metamorphosis behind the scenes at Collective Intelligence for the past 18 months as we move towards launching version 2.0 on 14 December 2022.


There’s a lot here to unpack and it’s been wonderful to record it in this Blog.

Remember Lockdown?

During lockdown in 2020 the idea of creating a new offering by turning our methodology into a commercially applied product for organisations was formulated, and in so creating Collective Intelligence Impact Teams.

2021 Trialling Impact Teams:

We got a chance to trial this new gig in the beginning of 2021 on a Hawkes Bay enterprise, and then ourselves in April of that year. This was invaluable to test the new offering, and also reap the rewards of its impact.


For 15 years we have run host days focusing on our members’ possibilities, which are profoundly powerful and impactful, so I was never in doubt about the methodology transferring well to focussing on the whole business, not just the individual.


Like a host day they are not for the faint hearted, and so we were well prepared for the critique and rigour of the process – or so we thought.


April 2021 And so they came:


A wickedly talented team of 8 of our Collective Intelligence members came to Feilding for 2 days to put us under scrutiny, ably facilitated by Diane Koche. We asked Diane as she was not from our own facilitation team and we thought someone fresh would be less biassed and add something new – which is what transpired.


They interviewed a wide range of people from within our ecosystem and on the end of the second day gave feedback to myself and the Board. It’s never plain sailing with this process and there are always bumps and bruises along the way. It was definitely different than hosting as an individual, because now it was the whole team being scrutinised, not just me.


This marked the beginning of a process which is coming to an end only now, as you are on a strategic shift, and you complete it after committing to a team of people you trust. It’s truly powerful stuff.


The feedback was comprehensive, but three pieces really stood out for me. 

  • The first was a question from Hans Kim, asking: where is Collective Intelligence going?
  • And then a prod from Maria King – stating she thought I was treating Collective Intelligence like a traditional farmer, and asking what would need to happen if I treated Collective Intelligence like a Regenerative Farmer.
  • Plus a – do not launch Impact Teams to the world until you have your shit sorted at home base, with Collective Intelligence.


Plus lots more of course.

 

6 weeks of little sleep – thanks Maria

This is the effect Maria King’s challenge had on me. It really got under my skin as I instinctively knew there was something behind this that needed uncovering.

 

It was a Friday morning when the penny dropped

Sitting on our red couch with Michelle Guddop doodling and chatting, I was drawing our teams as circles and reflecting that the work they do is very subtle and humble, a bit like mycelium rings under the ground. And the growth we see happen from these teams is like watching the shrubs and trees grow in a rainforest, which is unpredictable and regenerative. At that point Michelle and I realised we were looking at a metaphor and design for our future. 

 

Biomimicry 101

The next few months were devoted to reading as much as I could on the functioning of rainforests and how we might emulate their wisdom. What became abundantly clear is that while there is lots of knowledge about plants, there is minimal information about how mycelium communicates and sends information over vast distances. 


At that point I wasn’t deterred, but rather felt in awe of the largest and sometimes oldest living organisms on the planet. All the time I’m thinking we can work out how to mimic these wonderful ecosystems.

 

Learning from Māori – September 2021

Then I had a brainwave, and thought lets tap into indigenous knowledge. So I set up a number of interviews that I recorded for our podcast, with the sage Che Wilson of Ngati Rangi. As luck would have it, Che was in lockdown in Hamilton where he lives and so I could make the most of his self isolation. These were rich conversations based on hundreds of years of ancient knowledge, and I learnt a new word – ngāhere. The Māori word for the Bush. Meaning to interconnect. I was on a roll.

 

Base team went into the ngāhere

Bettina Anderson from our base team got into the action and organised a trip to Pukaha National Wildlife centre at Mount Bruce, where we had an epic tour looking closely at how the native plants nurtured each other in a regenerative timeless ecosystem. It was so messy, complex and imperfect.


On the way back to the office in Feilding we stopped at Mangatainoka to show the team a piece of ngāhere I had fenced off and had registered with The QE2 Trust in 1990, when I was farming there. This area was once grazed by stock under the old trees, and was now a lush multi levelled strata of native plants.


All good learning for the team and me.


I was feeling hopeful that we could learn from nature to create a long term vision for Collective Intelligence.

Meanwhile…

All this time two of our directors Marg Kouvelis and Andrea De Almeida were conducting a series of interviews of our members, facilitators, and alumni to gather data and information about why Collective Intelligence was so special.

This was an extensive piece of work, undertaken by two very smart women. 

At the completion of the interviews Andrea suggested they hand over all the data to a colleague of hers, Davy Qian to interpret and formulate into something coherent for story telling purposes. 

The board agreed and Davy went to work.

 

People really gave a shit

That was the overwhelming feeling for me at this stage of the process. The feedback was profound and people really cared about the future of Collective Intelligence. It was incredibly humbling and affirming.

 

The Māori influence lives on

During these interviews it was stated a number of times by our Māori members that if we are to have a vision it needs to be a long term vision, as in 100 years or more.

That’s really pushing the boat out. However, our Māori members have always been a big influence on the Collective Intelligence journey, and this was to be no different.

The interesting impact of a 100 year vision is that you have to take account of your actions in say year 10 or 20, as they are going to be felt over the long term. Brings a whole different attitude to future planning.

 

So could we create music that represented our emerging vision? 

This was a random thought that got into my head soon after our bush tour and we commissioned Dr Jeremy Mayall and Horomona Horo to create a piece of music that would depict where we were heading. 

What was cool, was when I first heard it I knew that we were on track. They nailed it. It was fascinating to hear ourselves in a piece of music and it felt very affirming.

 

Left field brain explosion October 2021

Then I got a message from my mate Alex Hannant who’s a Professor of Practice at the Yunus Centre in Brisbane. He says Harv, you need to get your head around the emerging world of Web3/Crypto/NFTs and DAOs. I’m like fuck off I’m focussed on learning from nature, which he knew anyway.

Undeterred Alex sends me a link to this podcast by Tim Ferris and says just listen to this, which does indeed blow my wee mind, because as Alex says this is going to be part of our future.

What was so aligned with where we are heading is that Decentralised Autonomous Organisations – DAOs – are all about being decentralised. Just like nature. Just like the Aotearoa New Zealand rainforests which are all decentralised, which makes them incredibly robust, enduring and regenerative.

 

Simultaneously we were also exploring new IT platforms

For five years I had been wanting to put all our members into a virtual place so that they connect and not just be siloed in their teams. I had looked at many different solutions even building our own with the help of some investors and guidance by Matt Miller. Due to Covid we didn’t proceed. 

Then with the help of Rachel Adams, GM of Manaaki which was just forming, we were alerted to the creation of a number of new very smart platforms. This was the missing piece I had been looking for five years ago.

 

My mind was reverberating; now how do we get all this to fit together?

Then on a Saturday morning I got a text from Davy Qian stating he had worked out why it had been so hard to communicate what Collective Intelligence is all about, and more importantly how to communicate it to the world. It was such a relief.

He pointed out we would need to shift from a traditional marketing strategy because due to our diversity we meant many different things to different people. 

Davy pitched his initial work to the Board in December 2021 and it was met with huge gratitude. I will never forget our Chair Matt Doyle announcing after Davy’s presentation that it gave him a wonderful feeling listening to it, and he promptly shut down the meeting saying he didn’t want anything to spoil that. WTF – Matt is an accountant!

 

Enter the Cool Kids

This was the name I gave to a group of super smart people I gathered to work on how the platform might work. 

The talented team of Finn ShewellAlana AllenAndy AyreyTim Mahren Brown, and Alex Miller were tasked with mapping out how we could integrate a new website, and the online platform to house the members. They interviewed members and put in an enormous amount of time and effort planning our future. 

It was a very tough gig, as we were asking for more than any one system could deliver. 

I will be forever grateful for the effort the Cool Kids put in as they were at the forefront of breaking new ground we will be using for years.

 

Then Omicron turned up!

In early 2022 we all know the impact Omicron had on our worlds. We made the call to postpone all our first tranche of meetings for the year, and instead hosted a virtual 2-week conference showcasing the range of skills our members have. It was a first, went really well, and new growth emerged immediately.

Monthly catch ups showcasing individual members was suggested by Lynda Davison, and Online Teams were pitched as an alternative team offering. Both have been seeded and taken root.

 

The emergence of Hatcher Teams

I got a call from Hannah Smith one day saying she had heard we were interested in DAOs and Web3 and could introduce me to Mark Pascall, one of New Zealand’s experts in Crypto. I met with Mark in December 2021 and learned he had a project called The Wellbeing Protocol and needed help to bring this to fruition. His need was a diverse team to help him with developing the project, and I agreed to help him get that team together.

This diverse team of Collective Intelligence members worked with Mark over nine months and unfortunately was wound up for a number of reasons, but what was abundantly clear to me and others, was that this model of Hatcher Teams had huge potential to bring about change.

And so when Amanda Evans was introduced to me in mid 2022 with an epic challenge of creating a gold standard to Paediatric Palliative care in Aotearoa NZ I had little hesitation in creating our second Hatcher team. This time, I could build one with a bit of experience from the first. This second team is gathering real traction now, and I can’t wait to share the outcomes in the future.

There are other projects already on the horizon. I totally believe in small diverse teams’ ability to create new paradigms.

 

So how do I tell this story?

That was on my mind as it was clear this whole decentralised/regenerative gig takes a huge amount of time and effort to get your head around and can be hard to explain. So I contacted Michael Philpott who is a speech coach, and explained the situation.

This fella is pure smart as hell, and we went through a process of writing a speech. Never done that before.

Here’s the kicker – he asked me “so why do you do this work Harv?” I gave him a few responses to which he replied “nope – that’s not it” 90 minutes later I’m getting really frustrated. He then shared his reason for being a speech coach – giving people their voice, and where that came from.

Boom – I got it and for the first time understood why I do my work at Collective Intelligence.

In 1970 my cousin Harvey Crewe and his wife Janette were murdered in their home. Their 18 month old baby Rochelle was left in her cot for 4 days before being found. Luckily it was the month of June and cool, otherwise we would have lost Rochelle too.

While the murders were traumatic for our family, the greater damage was created by many officials and public servants not doing their jobs well, and the misinformation that followed was profound. Even the Royal Commision of Enquiry that ensued was politically motivated rather than focussed on getting to the truth of what happened.

Our family had support after the murders, but it was often from vested interests, and as a consequence not very effective. The amount of misinformation that was exposed over time was profound, and I realised years later that often the supporters we trusted were actually not that trustworthy at all, as they were too close to the events with a deep bias.

In essence – we struggled to find trusted sources of information.

To have trust in competent people with unbiased views supporting you, I have discovered, is a precious thing. It’s why I started Collective Intelligence.

 

The relief to see my WHY in action

I have never had this clarity before, and when I attended my next host day with my own Collective Intelligence team, I got to see this in action with new insight. Our host got wonderful unbiased, clear information, and could take action. 

It felt so bloody good to experience, and understand my driver for the work – finally!! Thank you Michael Philpott. 

 

Then we hit a snag

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